Kahwa Coffee Roasters, the largest independent coffee roaster in the state of Florida, has entered into a strategic partnership with Kathy Ireland® Worldwide (kiWW®). The partnership and proceeds from all Kahwa coffee product sales will help serve and support the National Pediatric Cancer Foundation (NPCF), a national nonprofit organization which funds lifesaving research of pediatric cancer. Coffee can be purchased in any of the 15 Kahwa locations, online at kahwacoffee.com and found throughout more than 800 domestic and international wholesale customers such as hotels, restaurants and grocery stores.
Ms. Ireland, who serves as the NPCF’s International Youth Chair, will become the first Kahwa Coffee Roasters global brand ambassador in the company’s history. Cause marketing efforts and promotional campaigns will be launched in April.
“We are experiencing an unprecedented global event at this time, and now more than ever, there is a need to support non-profit organizations,” said Raphael Perrier, co-owner of Kahwa Coffee Roasters. “Our focus with this partnership is to restore hope for health-focused charities during such challenging times, with reassurance that their community is here and continues to support them.”
For over 14 years, the Kahwa Coffee Roasting Company has been an active member of the communities it serves. Charity and giving back are an integral part of the company DNA. “We are touched and thankful to have partnered with Kathy and her incredible team at kiWW®, who share our same passion for philanthropy,” said Sarah Perrier, co-owner of Kahwa Coffee Roasters. “Our hope is that the community and the nation will come together during these tough times and work toward making a collective impact.”
“In times like these, we truly see the best of the human spirit with the selfless acts of others. Not only is Kahwa Coffee the most delicious tasting coffee, it is now the favorite of our family, our business teams and clients. Thankfully, this wonderful exquisite coffee is available nationwide at KahwaCoffee.com. Each blend is roasted and packaged on demand for freshness and quality. Kahwa is not ubiquitous; it is truly for coffee connoisseurs of every flavor,” says Kathy Ireland, Chair, CEO and Chief Designer of kiWW®, ranked as the 26th most powerful brand in the world, by License Global magazine. “The dedication of the Perrier family to making the world a better place, is admirable and reflects kiWW’s core values. All of us at kiWW® look forward to working closely with Sarah and Raphael and everyone at Kahwa in supporting the lifesaving work of NPCF through this partnership,” adds Ms. Ireland. Prior to solidifying the partnership, Chef Andre Carthen, kiWW’s brand ambassador and bestselling author, conducted a blind taste test with ninety percent of the people involved, choosing Kahwa Coffee over other major coffee brands.
“In these uncertain times, it is imperative that we continue our work in finding cures for childhood cancer,” says David Frazer, CEO of National Pediatric Cancer Foundation. “We are grateful to Kathy, our International Youth Chair and to Sarah and Raphael Perrier for their incredible generosity, in helping us fund the work that will destroy the number one cause of death by disease among children.” kathy ireland® Worldwide has earmarked 51% of proceeds from this collaboration for NPCF.
